Moleskine Notebooks Adapt to the Digital World – NYTimes.com

Moleskine Notebooks Adapt to the Digital World – NYTimes.com

The story of Moleskine reveals the challenges of keeping a traditional product relevant in an era of quickly evolving digital technology.

Not only some fascinating info on the history of the brand but a few other interesting tidbits beyond the article’s focus as well. One that stood out is that, despite the plethora of current options, their top seller is still the original pocket-sized lined black model.

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