Google Ventures’ Jake Knapp created the sprint process that provides the title of the book, which he co-authored with Google Ventures’ John Zeratsky and Braden Kowitz. The sprint is a method, as the book’s subtitle promises, to help “solve big problems and test new ideas in just five days.”
To do that, a small group of a company’s key players devotes one full work week to prototyping and testing a new idea. But how do you get these busy people to focus on solutions for just one issue? And for five days?
Ban all electronic devices from the work sessions.
And, as Knapp said in a recent interview, “Start on paper.”